Hyper-Local Recruitment
In this video, our founder Recruitment and Retention Expert Neil Eastwood, explains why hyper-local recruitment is so important and how you can start incorporating it into your recruitment strategy. We also explore how Care Friends features help make hyper-local recruitment easy.
Key takeaways and resources
- 'Hyper-local' is recruiting within 5 miles of where care is delivered
- Passive applicants, who aren't actively looking for a role, are a core part of this strategy
- The benefits of hyper-local recruitment range from having something in common with those receiving care to higher retention rates
- The best methods for hyper-local recruitment (in priority order) are:
- Employee referral
- Close connection to your organisation
- Community outreach
- Local advertising
Activity
Map your recruitment hinterland
Care Friends resources
Updated on: 22/09/2026
Thank you!