Impact of People Power and Champions

Key takeaways

• 48% of care staff said hearing positive feedback from a colleague would influence them to register for Care Friends. Therefore, we can't rely on posters and emails to boost app registrations - we need PEOPLE POWER!
• An enthusiastic Champion has the power to increase app registrations by over 250%
• Backing from an influential manager motivates Champions to achieve app registration goals and can increase registrations by 86% or more

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• Choose highly engaged champions. Superstar characteristics:
• Early adopter (doesn't need to be an IT expert)
• Growth mindset - embraces change
• Confident to put themselves out there
• Patient with others & always happy to help

Key resources

• Use your leaderboard to identify top app users and approach them to become Champions
• Use your sites area to track progress and bonus points to reward your Champions for achieving app registration goals
• Empower your Champions with our Champions Resources

Updated on: 22/09/2026