Building a Referral Culture Part 1

In this short video, we explore the three key themes that influence a successful referral culture, including:

• Engaging new employees by instilling the referral mindset during onboarding
• Motivating continuous participation through transparency, recognition and more
• Use automated tools like reminders and leader-boards to gamify referrals

Key takeaways and resources

• Double app adoption by signing up new starters on day 1 (or before) with these simple steps:
• Authorise new starters to use the app and send them invitations
• Add flyers to new starter welcome packs
• Share a presentation at induction training and give support to register
• Maintain over 45% active users by keeping your referral force fired up long-term with these impactful quick wins:
• Consistently update candidate statuses
• Award bonus points
• Shine a spotlight on Care Friends each quarter
• Increase sharing by up to 300% by making referrals easy and fun with this great functionality:
• Notifications
• Leaderboard
• In-app achievements

As always, if you need any support with your Care Friends app, you can chat with us via the help centre in the bottom right corner of your screen - we are always happy to help.

Updated on: 22/09/2026