> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.cf-staging.co.uk/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Part 4: Data Insights

${frame}[](https://player.vimeo.com/video/879773317)

# Key points and resources

### 4 Key Success Factors

[![](https://storage.crisp.chat/users/helpdesk/website/-/f/0/6/f/f06f5468db9ea800/09f9acb6-cd54-4c02-8cb7-7a4de6_bxp9wm.png)](https://downloads.intercomcdn.com/i/o/869829444/66e3973c14ba2a23c2f7532d/image.png?expires=1790074800&signature=879f3a5cbff91641d5e19e6182a4a7c34d0036d793bb9a63b2ebd14c23518c12&req=fCYuHst3mYVbFb4f3HP0gJa5V0d%2Fqn8ukextB26eu1Y9MZkBArFoNcmqpqnG%0A4fr62ep9qLVkRpnHzg%3D%3D%0A)

### How to Measure Success Factors

* Watch the video above for step-by-step instructions on where to find your Success Factors in the Care Friends portal.  
The video also covers calculations to enable you to compare Care Friends results with other recruitment sources.

### Key resources to help you achieve Success Factors

* **Adoption**  
​[People Power](https://support.carefriends.co.uk/en/articles/6446046-increase-app-registrations-by-up-to-250) can increase app registrations by up to 250%  
​[Automation](https://support.carefriends.co.uk/en/articles/6446091-using-care-friends-automations-to-boost-app-uptake) reduces admin effort and increases app registrations  
​[Usual employee comms methods](https://support.carefriends.co.uk/en/articles/6446109-sharing-care-friends-successes-with-your-team) are a great way to celebrate success and drive adoption  
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* **Active users**  
Use [notifications](https://support.carefriends.co.uk/en/articles/4528504-notifications-create-and-send-one-off-and-repeat-push-notifications-increase-job-shares-by-up-to-300) to remind staff to share jobs with low admin effort  
Target inactive users with [success messages](https://support.carefriends.co.uk/en/articles/6446109-sharing-care-friends-successes-with-your-team) to create some FOMO  
Create a buzz and recharge their app activity with a [competition](https://support.carefriends.co.uk/en/articles/6445838-referral-competitions-and-events)  
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* **Candidate conversion**  
Promote high-quality referrals = high quantity of rewards with template [notifications](https://support.carefriends.co.uk/en/articles/4528504-notifications-create-and-send-one-off-and-repeat-push-notifications-increase-job-shares-by-up-to-300)  
Reduce ineligible overseas referrals/candidates with an [automated filter](https://support.carefriends.co.uk/en/articles/6362389-managing-overseas-candidates)  
Keep data accurate by [updating your candidate area](https://support.carefriends.co.uk/en/articles/4277303-progressing-a-candidate) regularly  
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* **Retention**  
​[Check that the right person is set up to receive notifications](https://support.carefriends.co.uk/en/articles/5705273-managing-email-notifications-for-new-starters-reaching-their-retention-milestone) when a referral/candidate is due to have reached your retention milestone  
Award [bonus points](https://support.carefriends.co.uk/en/articles/4277248-bonus-points) and send [notifications](https://support.carefriends.co.uk/en/articles/4528504-notifications-create-and-send-one-off-and-repeat-push-notifications-increase-job-shares-by-up-to-300) to make staff feel valued  
Look out for your weekly emails from our founder, recruitment and retention expert Neil Eastwood and get your copy of his book Saving Social Care [HERE](https://www.savingsocialcare.com/).

As always, if you need any support with getting the most out of Care Friends, please do not hesitate to get in touch on [[email protected]](/cdn-cgi/l/email-protection#780b0d1b1b1d0b0b381b190a1d1e0a111d161c0b561b17560d13).  
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