> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.cf-staging.co.uk/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Hyper-Local Recruitment

In this video, our founder Recruitment and Retention Expert Neil Eastwood, explains why hyper-local recruitment is so important and how you can start incorporating it into your recruitment strategy. We also explore how Care Friends features help make hyper-local recruitment easy.

${frame}[](https://player.vimeo.com/video/918254060)

### Key takeaways and resources

* 'Hyper-local' is recruiting within 5 miles of where care is delivered
* Passive applicants, who aren't actively looking for a role, are a core part of this strategy
* The benefits of hyper-local recruitment range from having something in common with those receiving care to higher retention rates
* The best methods for hyper-local recruitment (in priority order) are:

* Employee referral
* Close connection to your organisation
* Community outreach
* Local advertising

### Activity

[Map your recruitment hinterland](https://www.google.co.uk/maps/about/mymaps/)

### Care Friends resources

* [Referral/candidate validation](https://support.carefriends.co.uk/en/articles/8861279-candidate-contact-details-validation)
* [Overseas referral/candidate auto-reject](https://support.carefriends.co.uk/en/articles/6362389-managing-overseas-candidates)
* [In-app advert filtering](https://support.carefriends.co.uk/en/articles/8513595-how-to-search-and-filter-jobs-in-app)