> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
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# Building a Referral Culture Part 1

In this short video, we explore the three key themes that influence a successful referral culture, including:

* Engaging new employees by instilling the referral mindset during onboarding
* Motivating continuous participation through transparency, recognition and more
* Use automated tools like reminders and leader-boards to gamify referrals

${frame}[](https://player.vimeo.com/video/949064470)

**Key takeaways and resources**

* **Double app adoption by signing up new starters on day 1 (or before)** with these simple steps:

* [Authorise new starters to use the app](https://support.carefriends.co.uk/en/articles/4412287-authorise-multiple-staff-members-to-use-the-app) and [send them invitations](https://support.carefriends.co.uk/en/articles/4521850-sending-invitations-to-download-the-app)
* Add [flyers](https://support.carefriends.co.uk/en/articles/7207921-join-care-friends-flyer) to new starter welcome packs
* Share a [presentation](https://support.carefriends.co.uk/en/articles/7188255-care-friends-presentation) at induction training and give support to register

* **Maintain over 45% active users by keeping your referral force fired** up long-term with these impactful quick wins:

* Consistently [update candidate statuses](https://support.carefriends.co.uk/en/articles/4277303-progressing-a-candidate)
* [Award bonus points](https://support.carefriends.co.uk/en/articles/4277248-bonus-points)
* Shine a [spotlight on Care Friends](https://support.carefriends.co.uk/en/articles/6208395-include-care-friends-in-everyday-tasks) each quarter

* **Increase sharing by up to 300% by making referrals easy and fun** with this great functionality:

* [Notifications](https://support.carefriends.co.uk/en/articles/4528504-notifications-create-and-send-one-off-and-repeat-push-notifications-increase-job-shares-by-up-to-300)
* [Leaderboard](https://support.carefriends.co.uk/en/articles/6133361-customising-the-portal-leaderboard)
* [In-app achievements](https://support.carefriends.co.uk/en/articles/5850591-achievements-explained-medals)

As always, if you need any support with your Care Friends app, you can chat with us via the help centre in the bottom right corner of your screen - we are always happy to help.